Sought After Conference Presenter
Dr Andrée Bates, a recognized spokesperson, author and thought leader in the Marketing Return On Investment (ROI) arena, is often invited to present papers at Conferences as well as asked to run several events in the field. View the recent selection of Conference Papers below, or for a copy of presentations or a list of future events, Email Dr Andrée Bates directly.
2008
eMarketing Opportunities In The Japanese Market
Dr Andrée Bates, 19th November 2008. International eMarketing Conference Japan, Bayer Healthcare.
Utilizing Adherence Metrics To Develop A Long-Term Strategy And Increase ROI
Dr Andrée Bates, 6th November 2008. PACT 4th Annual Patient Adherence and Compliance Techniques, Toronto, Canada.
Cost Benefit Analysis for Named Patient Programs
Dr Andrée Bates, 22nd - 23rd October 2008. CBI's Premier Forum on Pre-Approval Access for the
Bio/Pharmaceutical Industry, Baltimore, MD.
Pharmaceutical Marketing ROI and Forecasting 1 Day MasterClass
Dr Andrée Bates, 17th October 2008. Sydney, Australia.
Pharmaceutical Marketing ROI and Forecasting 1 Day MasterClass
Dr Andrée Bates, 3rd October 2008. Tokyo, Japan.
Pharmaceutical Sales Force Effectiveness ROI 1 Day MasterClass
Dr Andrée Bates, 1st October 2008. EyeforPharma Training, Tokyo, Japan.
Pharmaceutical Marketing ROI 2 Day Masterclass
Dr Andrée Bates, 9th & 10th September 2008. Jacob Fleming Training and Development, Budapest, Hungary.
Evaluate The Financial Impact Of New Media Channels
Dr Andrée Bates, Tuesday June 24th 2008. The Premier Pharmaceutical And Bio-Tech Conference On Emerging Media Integration Techniques For Consumer-Focused Marketing, Philadelphia, USA.
Finding The Mix. Learn To Balance Traditional And Non-Traditional Marketing Strategies
Dr Andrée Bates, Monday June 23rd 2008. The Premier Pharmaceutical And Bio-Tech Conference On Emerging Media Integration Techniques For Consumer-Focused Marketing, Philadelphia, USA.
How to Tell If You Are Making The Wrong Marketing Decision: Using Marketing ROI
Dr Andrée Bates, Monday May 19th 2008. EyeforPharma's Marketing Excellence Japan 2008, Tokyo, Japan.
How to Tell If You Are Making The Right Research Decision For ROI - The Link Between Research, Decisions And Bottom Line Return.
Dr Andrée Bates, Tuesday 29th April 2008. CBI's 3rd Annual Pharmaceutical Market Research Summit, CBI Conferences, Philadelphia, USA.
Pharma Hard Talk: An Interview With Dr. Andrée Bates
Dr Andrée Bates, March 2008. AstraZeneca UKMC Meeting 2008, London, UK.
Are You Up To The Challenge Of Measuring ROI In Changing Dynamics Of The Pharma Industry?
Dr Andrée Bates, Wednesday 26th March 2008. Measuring Marketing ROI Conference, Vision In Business, London, UK.
2007
ROI Measurement: What Should Be Measured, And Why Not Everything That Can Be Counted Counts
Dr Andrée Bates, Monday 26th November 2007. Return On Investment Symposia, Pharmaceutical Marketing Society, London, UK.
Moving beyond marketing ROI Smoke and Mirrors
Dr Andrée Bates, Tuesday 19th June 2007. Pharma Branding - Beyond The Blockbuster Model, Jacob Fleming Conferences, Boston, USA.
Leveraging Data For Effective Critical Business Decisions
Dr Andrée Bates, Thursday 8th March 2007. Pharma Forecasting Excellence Summit 2007, EyeforPharma Conferences, Monte Carlo, Monaco.
2006
How To Tell If You Are Making the Wrong Decision: Using Pharmaceutical Strategy ROI
Dr Andrée Bates, Friday 17th November 2006. Erivan K Haub School of Business, St Josephs University, Pharmaceutical Marketing MBA Program Conference, Philadelphia, USA.
Concrete Tools for Evaluating Patient Adherence Data and Strategies to Determine ROI
Dr Andrée Bates, Monday 23rd October 2006. CBI's 3rd Annual Forum on Patient Adherence, Compliance and Persistency, Brussels, Belgium.
Ensure Accurate Measurement of CRM ROI Through Analytics
Dr Andrée Bates, Monday 16th October 2006. Customer Relationship Management for the Bio/Pharmaceutical Industry, CBI Conferences, Brooklyn, USA.
Measuring ROI: Key Metrics for Success
Dr Andrée Bates, Wednesday 13th June 2006. 2nd Annual Marketing ROI USA
Congress, EyeforPharma, Philadelphia, USA.
How eMarketing can Add Value to the Marketing Mix Dr Andrée Bates, Thursday 11th May 2006. Eli Lilly Internal Marketing Conference, Geneva, Switzerland.
Measurement and ROI of eMarketing Programmes: Interactive RoundTable
Dr Andrée Bates, Tuesday 9th May 2006. Online Marketing and eDetailing, EyeforPharma, Berlin, Germany.
Roadmap for ROI Measurement
Dr Andrée Bates, Wednesday 27th April 2006. Internal Marketing Conference, Leo Pharma, Budapest, Hungary.
2005
Implementation and Integration of Marketing Strategies
That Deliver Significant ROI
Dr Andrée Bates, Tuesday 15th November 2005. EyeforPharma, Amsterdam,
The Netherlands.
Expanding on the ROI of Both Traditional and New Media
Sales and Marketing Approaches
Dr Andrée Bates, Wednesday 15th June 2005. Marketing ROI
USA, EyeforPharma, Philadelphia, USA.
Marketing ROI USA - Conference Chair
Dr Andrée Bates, Wednesday 15th June 2005. Marketing ROI
USA, EyeforPharma, Philadelphia, USA.
Outcome-based Sales & Marketing for UK Pharma - Conference Chair Dr Andrée Bates, Thursday 19th May 2005. EyeforPharma, London, UK.
2004
Optimal Global Resource Allocation for real Return On Investment
Dr Andrée Bates, Thursday 1st April 2004. AstraZeneca Global Brand
Managers Conference, Manchester, UK.
Pharmaceutical Consumer Marketing and How to Measure Return
On Investment
Dr Andrée Bates, Tuesday 30th March 2004. European Pharmaceutical
Exchange, Amsterdam, The Netherlands.
2003
Implementing Ongoing Midstream Sales Force Effectiveness
Analysis
Dr. Andrée Bates, Thursday 30th October 2003. Pharma Sales
Effectiveness Conference 2003, EyeforPharma, Philadelphia, US.
ROI Forecasting - using ROI Analysis to plan the
Optimal Promotional Mix
Dr. Andrée Bates, Tuesday 28th October 2003. Strategies for
Evaluating and Maximizing ROI from Pharmaceutical Marketing, IQPC,
London, UK.
Marketing Technology in Action.
Dr. Andrée Bates, Tuesday 28th October 2003. Lilly Marketing Conference,
Bournemouth, UK.
Using ROI Analysis to Forecast the Success of Promotional
Activities and Plan an Optimal Marketing Mix.
Dr. Andrée Bates, Monday 27th October 2003. Strategies for
Evaluating and Maximizing ROI from Pharmaceutical Marketing, IQPC,
London, UK.
2002
Integrated Online Marketing Strategies to create Measurably
Increased ROI: Case Studies
Dr. Andrée Bates, Thursday 21st November 2002. PharmaFiction
2002, Dusseldorf, Germany.
Using eBusiness to Develop Measurably Increased ROI: A
Case Study
Dr. Andrée Bates, Friday 11th October 2002. eSales
And Marketing for Pharma Conference 2002, EyeforPharma,
Philadelphia, USA.
Challenges of Developing a 'Global' Brand in Pharmaceuticals.
A case study
Dr. Andrée Bates, Friday 27th September 2002. Global
Pharma Branding 2002 Conference, Vision In Business, London,
UK.
eMarketing Innovation
Dr. Andrée Bates, Dr. Indira Rajyaguru, Thursday 13th June
2002. ePharma Exchange 2002 Conference, IQPC, London,
UK.
eDetailing: Fundamentals, Implementation & ROI
Dr. Andrée Bates, Wednesday 12th June 2002. Key Issues
in Sales & Marketing in Pharma Conference, BMA, London,
UK.
Successfully Integrating eDetailing & eProfiling
into your sales strategy Workshop
Dr. Andrée Bates, Dr. Indira Rajyaguru, Wednesday 23rd May
2002. eSales and Marketing in Pharma Conference, Vision
In Business, Nice, France.
Conference Chairman
Dr. Andrée Bates, 21st-22nd May 2002. eHealth Europe
Conference, IBC, Madrid, Spain.
Navigating the eDetailing Maze: Planning, Implementing
and Reviewing Return On Investment
Dr. Andrée Bates, Dr. Indira Rajyaguru, 21st-22nd May 2002.
eHealth Europe Conference, IBC, Madrid, Spain.
Navigating the eDetailing Maze: Planning, Implementing
and reviewing Return On Investment
Dr. Andrée Bates, Dr. Indira Rajyaguru, Mr. Edwin Bailey,
Tuesday 9th April 2002. Mednet, London, UK.
2001
Online eDetailing, Overview and Latest Results
Dr. Andrée Bates, December 12th 2001. eDetailing and
Pharmaceutical Marketing Event, Management Forum, London,
UK.
Human Capital & IT in Pharma: Closing the Loop
Dr. Andrée Bates, 11th July 2001. DIA Conference,
Denver, USA.
Effectively influencing HealthCare Consumers Online
Dr. Andrée Bates, 22nd May 2001. eHealth Europe Conference,
IBC, Barcelona, Spain.
Pharmaceutical Digital Strategies & their ROI Measurement
Dr. Andrée Bates, 19th April 2001. ePharma Marketing
Event, London, UK.
eTechnologies in Clinical Practice
Dr. Andrée Bates, 10th April 2001. eHealth Europe
Conference, CAEHR, Maastricht, The Netherlands.
Link Technologies to Online Strategy to significantly
increase Marketing ROI
Dr. Andrée Bates, 1st March 2001. Online Marketing
Strategies for European Pharmaceuticals Conference, Business
Intelligence, London, UK.
eDetailing
Dr. Andrée Bates, 8th February 2001. CRM and Portals
for Pharma Conference, IBC, London, UK.
2000
Judge of eHealthCare World Awards
Dr. Andrée Bates, 5th December 2000. eHealthCare World
Awards, New York, USA.
Effective Utilization of eBusiness Partnerships and Alliances
in the Pharmaceutical Sector
Dr. Andrée Bates, 9th November 2000. The Future of the
ePharmaceutical Industry Conference, ICM, Amsterdam, The
Netherlands.
Successfully and Accurately Calculating the ROI from Online
DTC
Dr. Andrée Bates, 30th October 2000. Legal & Commercial
DTC Marketing in European Pharmaceuticals Conference, Vision
In Business, London, UK.
Reaching out to Doctors on the Web: The Challenges of
eMarketing. Expert Panel.
Dr. Andrée Bates, 18th October 2000. eHealthCare World
conference, eMarketWorld, Amsterdam, The Netherlands.
The Use of the Internet in Medical Marketing Communications
Dr. Andrée Bates, 19th April 2000. PharmaDelegates
Annual Conference, Hakone, Japan.
Top Tips for Marketing your Web Site - Offline and Online
Dr. Andrée Bates, 10th March 2000. Tips, Tricks and
Practical Net Knowledge from the Experts and real-life Issues debated
with the Innovators Event, InPharm.com Insights Event, London,
UK.
The Internet as a Sales and Marketing Tool: The Reality
Dr. Andrée Bates, 29th February 2000. eCommerce in Healthcare
Conference, IBC, London, UK.
1999
Attracting Your Audience....Not Once But Often
Dr. Andrée Bates, 19th November 1999. Down to Business on the Web Conference,
InPharm.com Insights Event, London, UK.
Advanced Strategies for Marketing Pharmaceuticals Over
the Internet
Dr. Andrée Bates, 17th June 1999. Online Marketing in Pharma Conference,
IBC, Philadelphia, USA.
For further information or a copy of these presentations, Email Dr Andrée Bates.
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